What’s the secret to generating leads? Shareable content. 93% of B2B companies say content marketing generates more leads than traditional marketing tactics, reports Forbes.
Explore these tips to create highly shareable content:
- Grab a unique angle: Highlight a unique perspective that hasn’t been covered before to provide value to your audience.
- Write for your audience: Keep your info relevant, your terminology applicable, and your call-to-action pertinent to your audience.
- Consider long form content: Research shows that long form articles (1,000+ words) are the most shared articles, generating 56% more social shares than shorter articles. And, content 3,000 words or more generated 77% more referring links than shorter articles, reports The Drum.
- Tap into current issues: Leverage existing buzz around current events or news stories by relating to an already trending topic to push your brand message—a process sometimes called “newsjacking.”