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The same color evokes both illness and health; contamination and cheerfulness; cowardice and royalty. How can such a conflicted color exist?
"If you don't know where you're going, any road will take you there. This popular saying has been variously attributed to an ancient Hindu proverb, th...
In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a m...
Smartphones have become a ubiquitous part of customers' lives, influencing everything from shopping and traveling to dining and working. A frustrated...
Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your business...
Does my website's security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content? Find the answers...
Is the color pink enough to turn a strong man docile? Two naval officers in the 1970s thought so.
There's a common rule of thumb in business: Keep customers happy and the business will grow. But is it true?
Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people remember...
When you're engaged in the process of branding or rebranding your company, it's easy to feel overwhelmed by decisions. You've met with your agency and...
