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Davidson’s Safest Choice ™

case study  intro

An innovative market disruptor—safe eggs pasteurized in their shells—was the focus of a decade-long integrated marketing program, targeting both consumer and foodservice audiences. The brand amassed a groundswell of loyal advocates and achieved such significant growth that it was acquired by Post Holdings in 2016.

scope

  • Marketing Strategy
  • Website design & SEO
  • Messaging, creative writing
  • Graphic design
  • Surveys, focus groups
  • Digital marketing
Safest Choice Pasteurized Eggs
Brochure Design

For retail marketing, packaging is paramount on grocery store shelves. Award-winning package design built trust among consumers.

marketing strategies

  • Differentiate & build value
  • Relate culinary joys
  • Industry education
  • Create shareable social media content
  • Leverage brand ambassadors and loyalty
Collateral design field guide
Egg Tips Brouchure Design
T-Shirt Design
Brochure Design

For B2B marketing, science boiled down to simple talking points in an engaging field guide, used to spark conversations about the value proposition for foodservice operators.

Website Recipe Center Design

An interactive Recipe Center was a cornerstone of marketing success, driving brand engagement and earning the W3 Silver Award for Integrated Mobile Experience, while the website earned a Silver Davey Award. SEO strategies quadrupled website traffic over 3 years.

Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design
Social Media Post Design

An aggressive social media strategy focused on content that sparks the brand experience, leveraging culinary development and creative design services. Irresistible content sparked viral sharing, with 3.5 million social impressions per quarter. A Silver Davey Award winner.

The Dozen Recipe Book Design

Recipe collection giveaways helped drive signups for mass emails.

Recipe Card Designs
Magazine Ad

Spotlight on the brand experience: culinary opportunities using uncooked eggs—now made safe! Based on our consumer research, we tagged “pasteurized = peace of mind™”

Banner Design

Unique campaign themes and integrated trade show support used up-front, on-trend imagery and creative concepts.

"The Grossbauer Group has been an architect of many of our powerful and effective marketing communications strategies. The team has consistently analyzed drivers in our marketplace and crafted messaging that has helped us succeed in every phase of marketing communications to our target audiences."

Greg West — former CEO,
National Pasteurized Eggs, Inc.

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