Color Matters: Silver

A popular saying proclaims that “every cloud has a silver lining,” but silver often plays second fiddle to its highly coveted partner, gold. So does the color silver convey an unexpected boon or merely second best?

What changes on my website with reCAPTCHA v3?

Have you gotten a notification asking if you want to upgrade your website to reCAPTCHA v3? What will change on your website?

ReCAPTCHA is a free service from Google that helps protect websites from spam and abuse.

Upgrading to reCAPTCHA v3 will virtually eliminate interactive tests on your website that all users must complete, and instead returns a score, from 0.0 to 1.0, rating each interaction’s trustworthiness. Your website developer can set the threshold of allowed interactions. Suspicious interactions will receive a lower score, so you can then block or restrict access to certain parts of your site, or ask for additional verification.

The best part of this upgrade? A seamless user experience with no check boxes, interactive tests, or interruptions. Talk to us about upgrading your website to reCAPTCHA v3!

Customer Satisfaction ≠ Customer Loyalty

Customer satisfaction is an essential element to building customer loyalty, but a satisfied customer isn’t always a loyal customer. To develop deeper, ongoing relationships with loyal customers, explore the meaningful differences between a satisfied customer and a loyal customer and take measures to convert satisfaction into a lifetime of business.