Four Steps to Podcasting Success
With recent events emphasizing the need for diversified digital touchpoints, business leaders are considering new ways to achieve their marketing goals. Creating a podcast to promote your business? Consider these four factors for podcasting success before hitting record.
Creativity in Crisis
We recently talked about how important creativity is to your health. And during times of crisis, everyday creativity is even more crucial, even if it seems a little more challenging.
Let’s try something: let’s reframe how we think about creativity.
Tips for At-Home Video
Thanks to the ongoing pandemic, brands are logging more screen time than ever before: you’re conducting meetings, leading webinars, hosting virtual events, and even creating DIY promotional videos. We’ve all seen brands utilize video really well—and some pretty embarrassing WFH fails.
Consider these tips to keep your video communications professional and effective:
- Back to the basics: It’s worth a refresher on some basics of good video—audio, lighting, and angle. Make certain you test your video for background noise, lighting that ensures nothing important is in shadow, and a stable spot for your camera (no shaky cam!) and an angle that eliminates any distracting background elements.
- A note about music: Most video hosting platforms (including YouTube and Facebook) have pretty strict copyright infringement laws. What does this mean for you? If you’re adding music to your video, or even playing it in the background as you film, your video is likely to get pulled down and blocked from that platform. Yikes! It’s best to stick with licensed or public domain music.
- Virtual backgrounds: It may sound like a great idea in theory—you can call from a classy conference room, a secluded library, or even a tropical island! In reality, we’d advise you to save the green screen for your personal calls. A blank wall, bookshelves, or even a work-appropriate piece of art behind you looks much more natural and communicates authenticity to your consumers. Plus, there’s way less chance of a video malfunction.